Producer : Bandla Ganesh
Music Director : Devi Sri Prasad Starring : Allu Arjun, Amala Paul, Catherine Tresa
Rating : 3/5
What Is Bad : Effort less... hurried direction of Puri, Missing entertainive one-liners, VILLAIN artist, VILLAIN Charecterization, No Entertainment, Non connective story, Over make-up, Nonsense Comedy, Zero Chemistry between lead pairs, Never used true energy of Allu Arjun.
Boring Scenes: Many scenese actually..., Catherine - Allu Arjun episode, Amala Paul music learning episodes, Climax fight scene, Ali-Brahmi comedy track, Dragged Climax.
Watch It Or Not ?: One more hurry-burry execution of Puri Jagannadh. One time watcher. Might still fare at box office due to no major flicks before and after.
Story :
Catherine Tresa [ Akanksha] is daughter of Union Minister Rao Ramesh, she lands in Spain to study psychology. Surprisingly Catherine gets to stay in same plot where Komali Sankarabhaeanam [Amala Paul] used to stay earlier and she founds Amala's diary. With curiosity she reads it and gets to know about Sanju Reddy [Allu Arjun]. Catherine falls in love with Allu Arjun but he is already in love with Amala. What all goes in between Allu Arjun-Catherine-Amala Paul forms the rest of the story.
StarPerformances :
Allu Arjun is growing as an ACTOR with every film and even in this flick too he impressive everyone with his dances, classic expressions at key scenes, fight scenes. But the raw naughty touch and high energy level which are USP’s of Allu Arjun missed to core.
Catherine Tresa is treat to watch, her skin show sizzles screen with flames but when comes to acting there is long away to go for her. Amala Paul looks cute in traditional half-saris , she is not so effective and her over makeup pinches you hard. Brahmi makes you laugh as Fidel Brahma in few scenes. Ali was offered less screen time and he too fails to deliver comedy as psychopath Mental Krishna.
Direction, Music & Technical Aspects :
Puri Jagannadh has fall short as director yet gain to make a commercial entertaining film even with support of Allu Arjun and high budget of 45 crores spent on movie. Screen play of Puri is neat but story and less punch line dialogues disappoints.
Devi Sri Prasad as usual gave fantastic soothing songs and even his background score music is gud. Fights and action sequences choreographed by Kaeche Kampakdee are outstanding and specially interval bang fight scenes is excellent. Much hyped cinematography by Amol Rathod is not up to the mark and production values looked grand.
Highlights :
Allu Arjun Action, Dances & Stylish Look Catherine Tresa Glamour Interval Bang & Climax Twist Songs Picturisation
Drawbacks :
Slow Pace in Second Half Weak Comedy Placement of Songs Missing Puri Mark Heroism
Bottom Line : Iddarammayilatho is one time watcher and entire credit goes to Puri Jagannadh.